Mister Bunny's Journey - 2015

For The Ontario Honda Dealers Association (OHDA), we had to come up with a way to encourage people to donate a new toy to the CP24 CHUM Christmas Wish at any Ontario Honda Dealer for a chance to win a new Honda Civic. The campaign ran on TV, online, and in dealerships. It helped collect over 7,600 toys.

Agency: Doug&Partners

Awards:

 The One Show

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